The deal will see PAS supply the Lions’ and Springboks’ squads with a range of sports nutrition products aimed at improving performance and aiding recovery.
“Established and developed by sports people at the top of their game, PAS has grown into leaders in the field of performance nutrition, and it's great to have them on board for the Castle Lager Lions Series,” said Jurie Roux, CEO of SA Rugby.
“They have a massive footprint in rugby, especially in Europe, and one of their key goals is to provide athletes with products to enhance their recovery and performance. which will be key during a demanding series against the British & Irish Lions.”
The 2021 Castle Lager Lions Series in South Africa is the second successive Tour that PAS has supported the team having also been an official Lions supplier for the Tour to New Zealand in 2017.
“We are very happy to be working with PAS for a second consecutive Tour,” said Paul Stridgeon, Head of Strength of Conditioning for The British & Irish Lions.
“The best possible nutrition is essential in a high-performance environment like a Lions Series.
“We believe that high quality Informed Sport accredited supplements, along with quality food and the correct recovery, are critical to ensuring the squad sustain a high level of performance throughout the Tour, so that’s why we choose PAS. Like the Lions, PAS are the best of the best.”
Jon Williams, Director of PAS, said: “We are immensely proud to become the official supplier of performance nutrition to the British and Irish Lions and the current World Champions South Africa. We wish both teams the very best for a successful tour.”
For more information please visit www.pas-nutrition.co.uk
About PAS: Pro Athlete Supplementation (PAS) was formed in 2006 by performance nutritionist Jon Williams and Olympic medallist Darren Campbell MBE and. Since then, they have formed a reputation as leaders in the performance nutrition sector, supplying numerous professional sports teams within the UK and internationally. Official suppliers to WRU, Bristol Rugby, Ulster Rugby, Leicester Tigers, Scarlets and Dragons rugby. PAS are fully committed to the Informed Sport programme to ensure athlete safety is a priority with batch screening on all products since 2006.