The idea to play in the Madiba-style jerseys originated with team sponsor Castle Free and along with SA Rugby, ASICS, the official apparel and footwear supplier to South Africa’s national teams, and the Nelson Mandela Foundation rolled up sleeves to make it happen.
The jersey takes its green-and-gold design inspiration from the intricately patterned shirts Madiba was famous for wearing.
“The entire country celebrated the life of Mr Nelson Mandela this year and we’re honoured to also have an opportunity to pay our respects as in this specially designed ‘Madiba’ jersey as part of SA Rugby's contribution to the centenary celebrations of our first democratically-elected president,” said Philip Snyman, captain of the Blitzboks.
Castle Lager’s Brand Director, Vaughan Croeser echoed Snyman’s words by highlighting how the historic Castle’s brand vision of bringing South Africans together aligns with that of freedom fighter, Nelson Mandela.
“The idea of designing this iconic jersey is the brand’s way of honouring Madiba’s legacy,” said Croeser.
“We hope this uniquely designed jersey serves as an inspiration to the boys for their forthcoming encounter on Saturday.”
Castle Free is the country’s first home grown 0.0% alcoholic beer and proud sponsor of the National Rugby Sevens teams. This beer variant promotes inclusivity and unity amongst all South Africans.
A limited release of 500 of these jerseys have been made available through regular retail outlets countrywide.