Be the “Bozza” with the Boks and MTN
May 10, 2018
MTN, the official Team Sponsor of the Springboks, has launched a unique social media campaign with the aim to provide all Springbok supporters with a bird’s eye view of happenings in and around the Bok camp.

The telecommunications giant, in conjunction with SA Rugby, launched the ground-breaking campaign at its headquarters in Randburg, Johannesburg, on Wednesday morning.

At the launch, MTN unveiled plans for the selection process to unearth the “Bozza”. South African rugby fans will be able to participate in the selection process by way of a special social media and online competition. Three finalists will be chosen during the month of June, from which a winner will be selected to be the coveted “Bozza” of the Springboks.

The special, hand-picked individual will get a once-in-a-lifetime opportunity to follow the journey of the Springboks from the forthcoming Castle Lager Rugby Championship until the end of 2019, while MTN will cover all the costs to ensure “Bozza” is always seated in the front row wherever the Springboks play.

That means a bird’s eye view of exclusive social media content that the Springboks’ fantastic supporters have never experienced before.

Godfrey Motsa, CEO at MTN SA says: “Our partnership with SA Rugby until the World Cup in 2019 allows us to bring our customers closer to their passion points and ultimately transform their realities.

“This unique Springbok campaign is an opportunity for MTN to re-affirm our commitment to this partnership and to request South African rugby fans and our customers to unite by “Answering the Call” to connect with their favourite team. This platform offers us an opportunity to engage with our stakeholders and to build and strengthen key relationships,” said Mr Motsa.

MTN will achieve this by incorporating cutting-edge technology to enhance fan experiences and take the team and the sporting experience to the fans in way not seen before.

Jurie Roux, CEO of SA Rugby, praised MTN for launching this special initiative.

“Fan engagement is very important for us and this unique campaign by MTN is not only a fantastic way to connect Springbok supporters from across the globe with their favourite rugby team, but it will also bring one extremely lucky person closer to the team than ever before,” said Roux.

Details of the competition will soon be available on the MTN and SA Rugby online portals and their social media platforms.