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Cape Town 7s named Best Live Sports Experience
May 19, 2017
The HSBC Cape Town Sevens was named as Best Live Sports Experience in South Africa at the prestigious Discovery Sport Industry Awards in Johannesburg on Thursday evening.

SA Rugby’s delivery of the HSBC Cape Town Sevens won from among six nominees in the category.

The event, which is held at the Cape Town Stadium in December each year, was praised by judges for its “innovative and creative activations”. They said that the “high-impact and engaging” entertainment meant that the Springbok Sevens team’s defeat in the final “did not detract from the fans’ enjoyment of the experience – a testament to the success of the tournament.”

The event was a 109 000 sell out over the two days and featured numerous music, dance and big-screen entertainments. It was embraced by the audience, many of whom joined in the Sevens tradition of attending in fancy dress.

A multitude of food and beverage options as well as an extensive children’s play area completed the experience.

“An enormous amount of thought and effort went into producing the event and we’re delighted to have been recognised by the judges of the Discovery Sport Industry Awards with this accolade,” said Jurie Roux, CEO of SA Rugby.

“The days when it was enough to send out two rugby teams to capture the imagination of an audience are part of history and our team worked very hard to create an engaging and joyful experience.

“We had fantastic feedback from the audience and to have that endorsed with this award is extremely satisfying.”

Roux said that the award had inspired the SA Rugby team to raise the bar even higher in 2017 – the dates of the HBSC World Rugby Sevens Series will be announced next week, while SA Rugby will confirm the sale of tickets for this year’s event in June.

MATCH CENTRE
FIXTURES
     
RESULTS
     
Castle Lager Incoming Series
Saturday, June 23 2018
17:05 - South Africa vs England
Newlands Rugby Stadium, Cape Town
The Castle Lager Rugby Championship
Saturday, August 18 2018
17:05 - South Africa vs Argentina
Jonsson Kings Park, Durban
Saturday, August 25 2018
21:10 - Argentina vs South Africa
Estadio Malvinas Argentinas, Mendoza
Saturday, September 08 2018
12:05 - Australia vs South Africa
Suncorp Stadium, Brisbane
Saturday, September 15 2018
09:35 - New Zealand vs South Africa
Westpac Stadium, Wellington
Saturday, September 29 2018
17:05 - South Africa vs Australia
Nelson Mandela Bay Stadium, PE
Saturday, October 06 2018
17:05 - South Africa vs New Zealand
Loftus Versfeld, Pretoria
Castle Lager Outgoing Tour
Friday, November 02 2018
00:00 - England vs South Africa
Twickenham, London
Saturday, November 10 2018
00:00 - France vs South Africa
Stade de France, Paris
Saturday, November 17 2018
00:00 - Scotland vs South Africa
Murrayfield, Edinburgh

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